Photo credit- formisimo
For most of the people, online shopping is fun. But for marketers, it is really a serious business. Digital Marketers hate that people don’t place order after entering his/her details. But I got lucky today after doing form abandonment. 🙂 Yeah, it is true. I am not kidding. I knew what will be coming for me.
All sites track form abandonment these days but buyers don’t get to know about this until they start receiving emails, call from them. Today, I had to buy a watch so I went to an online site and selected my favorite watch. I entered all my details but just before payment page, I thought let’s check out some other watches. After 5 minutes, I got a call from customer care from that company that I forgot something in my cart.
But how should I justify my abandonment? I said that I was looking for discount and then customer care replied very generously that he will give 25% discount. After that I bought that product.If you are true buyer try to abandon your cart and see if anything good may come for you.
My point is- It is essential for online shopping website to track form abandonment. Customers can buy your products even if they will get 1% of discount.
It is very easy to track cart abandonment using Web analytics tool like Google analytics, Adobe analytics and coremetrics.
For Google analytics, Define a funnel with all your pageName and capture important details in custom variables.
For Adobe Analytics, Define event variables on all the cart steps and capture user details in eVars. So, once user abandon his/her cart then set an event and eVars (user details/phone no.) to capture these details. You can get the details in report and push the report to support team to do follow up. If you are runing an automated process then i suggest to capture these details using Adobe analytics APIs to your databses.
Happy shopping guys and keep abandoning your cart to get more offers. But i tell you that you are not the smartest one sitting over there, a marketer can understand that – are you really a true buyer or are you doing this for some fun?
If you need any assistance on cart abandonment tracking, send your queries to firstname.lastname@example.org