I am sure title for this blog may sound bit odd for you but wait I am not going to tell you about my daily routine after I finish my day. For me, Title sounds apt for what I am going to explain.
To tell you the story behind this title, Last year, one of my colleague was totally pissed off with s_code and its complexity so he whispered that “There is no life beyond s_code”. Though, I got the actually meaning of what he meant but nevertheless I am putting this other way around for a consultant(hopefully, J ) and I would say, ’ Sitecatalyst consultant have many alternate choices but you just need to pick the best possible solutions to be the best consultant’.
Now, let me come to the point, Life is becoming tough for sitecatalyst consultants with complex and tricky business requirements from clients. In my day-to-day consulting experience, I have faced several issues with s_code such as –
- s_code doesn’t load on time before sitecatalyst image request send to adobe server.
- Developer has missed to remove correct report suites name before s_code goes on to production.
- Marketing team can’t wait to track new campaign for Black Friday but IT release doesn’t allow them to do so.
- Managing several s_code for many sub domains is a big headache and a single code error results in huge data loss.
It is really frustrating in daily analytics activities when sitecatalyst consultant struggles with s_code.js file when some tags do not get set the way they want. To deal with such issues adobe analytics really have something beyond s_code file. App measurement.js (Light js) and Dynamic Tag Management are in demand solutions from adobe which may resolve several complexity and dependencies for clients.
App measurement.js is not a new offering from adobe but it has quite a while in use. This js file is very light and loads much faster than s_code.js file and will reduce your sleepless nights. It offers same flexibility as s_code and works well with almost all sitecatalyst plugins (different version). So, I think you should try using appmeasurement.js file next time rather than going for s_code file. App Measurement has ability to support Visitor ID services and Heartbeat video integration
Tag management solution is also not new in the market. There are so many tag management solution such as Ensighten, Teliuem, Google Tag manager etc. which helps client to remove dependencies from IT release and unavailability of core development team.
Dynamic Tag Management aka DTM is a recent delight in adobe’s Digital Marketing suite from Search Discovery. DTM is a very powerful tool to keep your implementation intact without touching your application code enough.
You can implement more than one web analytics solution using it. Several benefits of having DTM on the table are-
- Change your codes whenever you want.
- Launch and track any marketing campaign during any time of the year.
DTM comes free with standard sitecatalyst contract can be used with google analytics as well.
I hope you have now better idea to make a good choice before you start adobe analytics implementation.
Write to firstname.lastname@example.org if you have any queries on this.